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You know the expression you eat with your eyes first… it alludes to the idea that you make an impression about how good food will …

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Before we get started, we should be clear about what we mean by “brand” and “branding.” According to the American Marketing Association brand is …

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Why do we package our products? We all do it in one form or another—we use photo mounts, easels, folders, albums and folios, we …

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If you were eating at a four-star restaurant and you were provided with plastic utensils, would you have an overall negative opinion about your …

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